Case Study: The One and Only Salon and Boutique

Industry: Beauty + Retail Boutique
Platforms: Instagram & Facebook
Timeline: January 2020 – Ongoing

The Challenge

The One and Only Salon and Boutique had a thriving in-person business but needed more visibility online to boost:

• Consistent bookings
• Shopping traffic to the boutique
• Stronger, brand-aligned messaging

The Strategy

We took a blended approach that amplified their existing magic—while making sure their voice didn’t get lost in the scroll.

💬 Custom AI tools were trained on their brand language to ensure every post felt like them
📆 2x daily posting to Facebook and Instagram to build recognition + drive consistent action
🧠 Content built around engagement triggers, promotions, and timely updates

The Results (Jan 2025 – Nov 2025 vs. 2024)

📊 Instagram Highlights

• Views: 46.8K
• Content Interactions: 391 ↑ 100%
• Link Clicks: 36 ↓ 70.5%
• Follows: 86 (vs. no available data in 2024)
• Profile Visits: 882 ↓ 15.4%

The drop in link clicks and reach reflects platform shifts, but content engagement still doubled, keeping brand awareness strong.

🚀 Facebook Highlights

• Views: 366.9K
• Content Interactions: 6.7K ↑ 46.6%
• Link Clicks: 319 ↑ 551%
• Page Visits: 40.3K ↑ 10%
• Follows: 328 ↓ 13.5%

Massive increase in link clicks (+551%) means more people are moving from passive viewers → active shoppers or bookers.

The Client Experience

“Great to work with. Communicates well, and our books are always full. We’ve seen more boutique shopping AND got invited to monetize—something we didn’t even expect! Branding feels more dialed in than ever.”