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Real talk, smart strategy, and straight-to-the-point content tips for small local business owners.
Show up online with confidence by learning what works, what doesn’t, and how to create content that actually connects.
Case Study: Timberline Building & Construction

Industry: Custom Construction (Horse barns, ag buildings, outdoor structures)Platform: FacebookTimeline: May 2025 – Ongoing The Challenge The Timberline team builds stunning custom structures, but had zero digital presence. They knew Facebook was where their customers scrolled—but they didn’t know how to show up right. What they needed:✔️ A real Facebook presence✔️ Authentic messaging in their […]

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Case Study: The One and Only Salon and Boutique

Industry: Beauty + Retail BoutiquePlatforms: Instagram & FacebookTimeline: January 2020 – Ongoing The Challenge The One and Only Salon and Boutique had a thriving in-person business but needed more visibility online to boost: The Strategy We took a blended approach that amplified their existing magic—while making sure their voice didn’t get lost in the scroll. […]

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Case Study: High Plains Turquoise

Industry: Jewelry + E-commercePlatforms: Instagram & FacebookTimeline: July 2025 – Ongoing The Challenge High Plains Turquoise came to me with incredible product quality and story—but little digital traction. They needed: The Strategy We built a custom plan focused on sustainable growth with sales in mind.📌 Daily optimized content across Instagram and Facebook📌 Upped Stories from […]

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