Case Study: High Plains Turquoise

Industry: Jewelry + E-commerce
Platforms: Instagram & Facebook
Timeline: July 2025 – Ongoing

The Challenge

High Plains Turquoise came to me with incredible product quality and story—but little digital traction. They needed:

• Increased visibility on Meta platforms
• A consistent content strategy
• A clear path to more engagement and ultimately, more sales

The Strategy

We built a custom plan focused on sustainable growth with sales in mind.
📌 Daily optimized content across Instagram and Facebook
📌 Upped Stories from 1x/day to 2–3x/day to boost brand familiarity
📌 Leveraged organic posting + better use of visuals for reach and trust

The Results (July 1 – Nov 22, 2025)

🚀 Instagram Growth Highlights

• Views: 109.9K ↑ 375.3%
• Content Interactions: 1.6K ↑ 219.1%
• Reach: 6K ↑ 51.3%
• Profile Visits: 1.3K ↑ 10.5%

Note: Link clicks were down slightly, which may reflect a shift in buyer behavior or platform prioritization. But visibility and engagement? Way up.

📉 Link Clicks: 58 ↓ 65.7%
📈 Follows: 191 ↓ 5.4% (stabilized after a big jump in Q2)

📈 Facebook Growth Highlights

• Views: 67.1K ↑ 84.9%
• Content Interactions: 2.4K ↑ 49.6%
• Link Clicks: 312 ↑ 64.2%
• Page Visits: 3K ↑ 17%

The Client Experience

“Great to work with, super passionate — and I’ve seen a clear increase in my sales since we started.”